Perfiles de consumidores sin experiencia de compra en un centro comercial basados en factores de atracción: caso Cusco

Main Article Content

Manuel Luis Lodeiros Zubiria Martín Mauricio Andía Lucía Munayco Abanto Milagros Pacheco

Resumen

Se busca determinar los factores que atraen a los consumidores que nunca han tenido una experiencia con un centro comercial, así como crear los perfiles de estos nuevos compradores. En una primera fase cualitativa se determinó cuáles eran los atributos de un centro comercial valorados en la realidad cusqueña. En la segunda, de orden cuantitivo, se aplicó un cuestionario a jóvenes. Con lo anterior, se identificaron los factores más influyentes a los servicios básicos y la calidad asociados a los atributos más elementales de un centro comercial. Asimismo, se definieron dos grupos de usuarios: los optimistas, quienes ven al centro comercial positivamente, aunque usan de manera limitada sus servicios, y los pesimistas, quienes muestran desidia hacia el mall.

Article Details

Como citar
LODEIROS ZUBIRIA, Manuel Luis et al. Perfiles de consumidores sin experiencia de compra en un centro comercial basados en factores de atracción: caso Cusco. CIENCIA ergo-sum, [S.l.], v. 26, n. 2, abr. 2019. ISSN 2395-8782. Disponible en: <https://cienciaergosum.uaemex.mx/article/view/9105>. Fecha de acceso: 22 ago. 2019 doi: https://doi.org/10.30878/ces.v26n2a3.
Sección
Ciencias sociales

Citas

Abghari, M. (2011). Investigation of the effects of stores’ tenant mix and internal and external environmental conditions on customer satisfaction from shopping centers in Iran. International Journal of Marketing Studies, 3(4), 158-164.

Ab Majid, R., Zalika Adnan, N., Said, N., & Olaopin, O. (2015). Drivers influencing customers’ visit to shopping centres in Malaysia. International Surveying Research Journal, 5(2), 43-58.

Allard, T., Babin, B. J., & Chebat, J. C. (2009). When income matters: Customers evaluation of shopping malls: hedonic and utilitarian orientations. Journal of Retailing and Consumer Services, 16(1), 40-49.

Ammani, P. (2013). A study of the factors that influence customer preference for shopping malls over local markets. The IUP Journal of Management Research, 12(1), 7-21.

Anning-Dorson, T., Kastner, A., & Abdulai, M. (2012). Investigation into mall visitation motivation and demographic idiosyncrasies in Ghana. Management Science Letters, 3(2), 38.

Arellano, O. (2012). Retail peruano. Centros comerciales y tiendas de ropa. Lima: Arellano Marketing.

Arellano, O. (2014). Encontrando oportunidades en el mercado de centros comerciales. Lima: Arellano Marketing.

Asociación de Centros Comerciales del Perú (ACCEP). (2014). Los centros comerciales en el Perú.

Asociación Española de Centros y Parques Comerciales (AECC). (2008). Directorio 2008 de los centros comerciales de España 2008. Asociación Española de Centros Comerciales, Madrid

Bahar Isin, F., Hakan Altintas, M., Kaufmann, H. R., & Kilic, S. (2011). Mall equity measurement based on brand equity conceptualization. Journal of Business & Retail Management Research, 5(2), 55-70.

Brantley, A., Jackson, V., & Stoel, L. (2011). Mall attributes and shopping value: Differences by gender and generational cohort. Journal of Retailing and Consumer Services, 18(1), 1-9.

Bearden, W. P., & Teel, J. E. (1983). Selected determinants of consumer satisfaction and complaint reports. Journal of Marketing Research, 20, 21-8

Cadogan, J. W., Farrel, A. M., Hart, C., Reed, G., & Stachow, G. (2007). Enjoyment of the shopping experience: Impact on customers repatronage intentions and gender influence. The Service Industries Journal, 27(5), 583-604.

Calvo, C. y Calvo, D. (2013). Estudio exploratorio sobre los factores de atracción de centros comerciales: una aproximación al consumidor español. CIENCIA ergo-sum, 20(2), 107-120.

Cavalcante, F. e Campos, D. F. (2013). Satisfação e atratividade: como o público jovem avalia os shopping centers. RaUnP-Revista Eletrônica do Mestrado Profissional em Administração da Universidade Potiguar, 5(2), 79-97

Cirman, A., & Pahor, M. (2009). Sustaining the challenge from the outskirts: City centre retail viability in Ljubljana, Slovenia. Economic and business review, 11(3), 217-231.

Chan Yin-Fah, B., Jamaluddin, A., Osman, S., & Wong, Y. T. (2012). Shopping motives, store attributes and shopping enjoyment among Malaysian youth. Journal of Retailing and Consumer Services, 19(2), 240-248.

Chandrasekhar, U., Mansurali, A., & Swamynathan, R. (2013). Mall mania: A study of factors influencing consumers’ preference towards shopping malls in Coimbatore City. The IUP Journal of Marketing Management, 12(4), 29-41.

Chaparro, H. (2013). El retail y la cultura de consumo en el interior. Presentación. No disponible.

Chauhan, H., Gupta, R., & Setia, P. (2011). Modern retailing in India: A study of the attractiveness of a shopping mall. Asia Pacific Journal of Research in Business Management, 2(12), 1-2.

Choi, A., Chan, G., & Yannis K. (2009). Success and failure in Southern China shopping mall development. The Retail Digest, 16-21.

D’Andrea, G., Marcotte, D., & Morrison, G. D. (2010). Let emerging market customers be your teachers. Harvard Business Review, 88(12), 115-120

Dennis, C. (2005). Objects of desire: consumer behaviour in shopping centre choices. Palgrave Macmillan.

De Salles Vance, P., Felisoni de Angelo, C., & Martins Dias Fouto, N. (2009). Estudo do comportamento de compra do frequentador de shopping centers na cidade de São Paulo. ReA UFSM Revista de administracão, 2(1),130-146.

Dubihlela, D., & Dubihlela, J. (2014). Attributes of shopping mall image, customer satisfaction and mall patronage for selected shopping malls in Southern Gauteng, South Africa. Journal of Economics and Behavioral Studies, 6(8), 682-689.

Du Preez, R., Visser, E. M., & Zietsman, L. (2007). Lifestyle, shopping orientation, patronage behaviour and shopping mall behaviour-A study of South African male apparel consumers. European Advances in Consumer Research, 8, 279-280.

El-Adly, M. I. (2006). Shopping malls attractiveness: A segmentation approach. International Journal of Retail & Distribution Management, 35(11), 936-950.

Frantal, B., Kunc, J., Szczyrba, Z., & Tonev, P. (2012). Shopping centres and selected aspects of shopping behaviour. Geographia Technica, 2, 39-51.

George, D., & Mallery, P. (2003). SPSS for windows step by step: A simple guide and reference. 11.0. Update (4th ed.). Boston: Allyn & Bacon.

Gilboa, S. (2009). A segmentation study of Israeli mall customers. Journal of Retailing and Consumer Services, 16(2), 135-144.

González-Hernández, E. M., & Orozco-Gómez, M. (2012). A segmentation study of Mexican consumers based on shopping centre attractiveness. International Journal of Retail & Distribution Management, 40(10), 759-777

Gudonaviciene, R., & Alijosiene, S. (2013). Influence of shopping centre image attributes on customer choices. Economics & Management, 18(3), 545-552.

Guevara, R. (2012). Crecimiento sostenido, competitividad y desarrollo económico regional del Perú. Revista Strategia Centrum Católica, 7(27), 40-44.

Haseki, M. I. (2013). Customer expectations in-mall restaurants: A case study. International Journal of Business and Society, 14(1), 41-60

Hattingh, Z., Mhlanga, O., & Moolman, H. J. (2014). Expectations and perceptions of customers in-mall restaurants in an East London shopping mall using the DINESERV approach. African Journal for Physical, Health Education, Recreation and Dance. 20, 914-927.

Henry, D. B., Tolan, P. H., & Gorman-Smith, D. (2005). Cluster analysis in family psychology research. Journal of Family Psychology, 19(1), 121-132

Howard, E. (1997). The Management of shopping centres: Conflict or collabora­tion. International Review of Retail, Distribution and Consumer Research, 7(3).

Huff, D. L. (1963). A probabilistic analysis of shopping center trade areas. Land Economics, 39(1), 81-90.

International Council of Shopping Centers (ICSC). (2008). Shopping Center Definitions. Disponible en https://www.icsc.org/news-and-views/research/shopping-center-definitions

Instituto Nacional de Estadísticas e Informática (INEI). (2015a). Establecimientos censados por actividad económica. Disponible en http://censos.inei.gob.pe/cenec2008/tabulados/#

Instituto Nacional de Estadísticas e Informática (INEI). (2015b). Población total al 30 de junio, por grupos quinquenales de edad, según departamento, provincia y distrito. Disponible en https://www.inei.gob.pe/estadisticas/indice-tematico/poblacion-y-vivienda/

Instituto Peruano de Economía (IPE). (2013). Foro CUSCO 2014-Logros y retos del desarrollo económico y social de Cusco. Disponible en http://www.ipe.org.pe/documentos/foro-cusco-2014-logros-y-retos-del-desarrollo-economico-y-social-de-cusco

Jiwaji, A. (2014). Brand fever hits Kenya. African Business, 407, 82-84.

Kotler, P. (2003). Marketing Management (11th ed). Prentice Hall International Editions.

Kuruvilla, S. J., & Ranjan, K. (2008). Gender and mall shopping: An anaysis of patronage patterns, shopping orientation and consumption of fashion of indian youth. International Journal of Business Insights & Transformation, 1(2), 1-8.

Lindquist, J. D. (1974). Meaning of image: survey of empirical and hypothetical evidence. Journal of Retailing, 50(4), 29-38.

Mikołajczyk, J., Borusiak, B., & Pierański, B. (2014). Assessment of the attractiveness of shopping centres in Poland. 13th International Conference Marketing Trends Proceedings-Wenecja. ESCP-AEP European School of Management.

Munuera Alemán, J. L. y Cuestas Díaz, P. J. (2006). Factores de atracción de los centros comerciales de España. España: ICE.

North, E. J., & Kotze, T. (2004). Customers perception of the attractiveness of shopping centres in Pretoria. Southern African Business Review, 8(1), 30-38.

Patton, M. Q. (1980). Qualitative evaluation methods. Beverly Hills.

Rasa, S. (2013). Influence of shopping centre image attributes on customer choices. Lithuania: Economics and Management,18(3), 545-551.

Regalado, O., Fuentes, C., Aguirre, G., García, N., Román, M. y Vallejo, R. (2009). Factores críticos de éxito en los centros comerciales de Lima Metropolitana y el Callao. Lima: Universidad ESAN.

Rivas, J. A. y Esteban, I. G. (2010). Comportamiento del consumidor. Decisiones y estrategia de marketing (sexta edición).

Ruiz, F. J. (1999). Image of suburban shopping malls and two-stage versus uni-equational modelling of the retail trade attraction: an empirical application. European Journal of Marketing, 33(5,6).

Saad Alqahtani, S. (2012). Shopping centers attraction: Saudi customers perspective. Asia-Pacific Business Research Conference. Kuala Lumpur, Malaysia.

Shaked, G. (2009). A segmentation study of Israeli mall customers. Journal of Retailing and Consumer Services, 16, 135-144

Sharma, S., & Chadha, S. K. (2015). Why do people shop at malls? A study on mall attractiveness factors of consumers of tier - ii cities. International Journal of Retailing & Rural Business Perspectives, 4(2), 1578 -1583.

Teller, C., & Reutterer, T. (2008). The evolving concept of retail attractiveness: what makes retail agglomerations attractive when customers shop at them? Journal of Retailing and Consumer Services, 15(3), 127-143.

Visauta, B. (2002). Técnicas de análisis multivariante para investigación social y comercial. Madrid: Ra-Ma.

Wakabayashi, J. L. (2014). Impacto del crecimiento del retail en los hábitos de consumo del interior del país. Disponible en http://gestion.pe/economia/crece-canal-moderno-provincias-conoce-como-se-percibe-este-consumidor-2116395/1.

Wong, K. M., Lu, Y., & Yuan, L. L. (2001). Scattr: An instrument for measuring shopping centre attractiveness. International Journal of Retail and Distribution Management,29(2).