La confianza y el compromiso afectivo como factores determinantes en el emprendimiento de estudiantes universitarios. Una construcción en el con-texto del marketing relacional educativo.

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Rafael Fabricio Matos-Cámara http://orcid.org/0000-0001-5225-2179
José María Ruiz Ruiz http://orcid.org/0000-0002-8495-261X
Ricardo Bernárdez-Vilaboa http://orcid.org/0000-0002-0998-6430
Pilar Huerta-Zavala http://orcid.org/0000-0001-8032-8628
Luis-Lucio Lobato-Rincón http://orcid.org/0000-0003-4910-4006

Resumen

Este trabajo tiene por objetivo conocer en qué medida la confianza que construyen los estudiantes por su universidad influyen en su compromiso afectivo, y cómo los efectos tanto de la confianza y el compromiso afectivo determinan su emprendimiento. Este estudio es cuantitativo, transversal, de tipo no experimental y explicativo. Se ha desarrollado una encuesta estructurada para recolectar información de una muestra de 126 universitarios y se aplicó el método de ecuaciones estructurales mediante un análisis Path utilizando los programas estadísticos LISREL 8.80 e IBM SPSS 24. Los resultados muestran que los estudiantes desarrollan relaciones de confianza hacia el compromiso afectivo. No obstante, la confianza que el estudiante siente por la universidad no influye en su espíritu emprendedor.

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MATOS-CÁMARA, Rafael Fabricio et al. La confianza y el compromiso afectivo como factores determinantes en el emprendimiento de estudiantes universitarios. Una construcción en el con-texto del marketing relacional educativo.. CIENCIA ergo-sum, [S.l.], v. 30, n. 2, ago. 2022. ISSN 2395-8782. Disponible en: <https://cienciaergosum.uaemex.mx/article/view/17161>. Fecha de acceso: 02 oct. 2022
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Ciencias sociales

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