Técnicas de marketing y rotulado facultativo en alimentos envasados: uso y efecto en preferencias y consumo en niños, niñas y adolescentes

Se analiza la evidencia sobre el uso y efecto de técnicas de marketing, rotulado frontal y facultativo, así como perfil nutricional en envases de alimentos en las preferencias y consumo en niños, niñas y adolescentes con el objetivo de demostrar la ineficiencia de la normativa. Se realiza una revisión narrativa que incluye publicaciones dentro del periodo 2006-2016, las cuales se encuentran indexadas en Medline, EBSCO o Bireme. Se analizaron 37 trabajos completos. De acuerdo con lo anterior, 65% evaluó las diferentes técnicas de marketing, donde resultó dominante el uso de personajes, de declaraciones nutricionales y de salud y también se cuestionó su uso en productos no saludables. Se precisa el implemento de mecanismos eficaces de restricción de prácticas de marketing engañosas junto con un etiquetado que asegure el derecho a una información clara y veraz.

Como citar

NESSIER, María Celeste et al. Técnicas de marketing y rotulado facultativo en alimentos envasados: uso y efecto en preferencias y consumo en niños, niñas y adolescentes. CIENCIA ergo-sum, [S.l.], v. 28, n. 2, jun. 2021. ISSN 2395-8782. Disponible en: <https://cienciaergosum.uaemex.mx/article/view/13669>. Fecha de acceso: 18 ago. 2026 doi: https://doi.org/10.30878/ces.v28n2a7.

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Número

Vol. 28 Núm. 2 (2021): CIENCIA ergo-sum (julio-octubre 2021)

Sección

Ciencias de la salud humana

Citas

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