Factores determinantes de la reputación gubernamental: una ponderación a través del algoritmo de Saaty
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dic 13, 2019
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https://doi.org/10.30878/ces.v27n1a3
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Los bajos niveles de aprobación tanto de gobiernos como de gobernantes en el ámbito internacional implican un problema de legitimidad política. Parte del éxito de una organización depende de su reputación y de cómo es vista por sus stakeholders. En este contexto, se plantea encontrar los factores que determinan la reputación gubernamental para lo cual se instrumentó un método de ponderación de variables a través del algoritmo de Saaty con base en la revisión de la literatura de más de treinta obras. De los resultados obtenidos, se encontró que el desempeño gubernamental, el comportamiento ético, el liderazgo de las autoridades y la comunicación gubernamental son las variables que más incidieron en la reputación gubernamental.
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MORENO MANZO, Joanna Margarita; NAVARRO CHÁVEZ, José César Lenin.
Factores determinantes de la reputación gubernamental: una ponderación a través del algoritmo de Saaty.
CIENCIA ergo-sum, [S.l.], v. 27, n. 1, dic. 2019.
ISSN 2395-8782.
Disponible en: <https://cienciaergosum.uaemex.mx/article/view/9641>. Fecha de acceso: 30 sep. 2023
doi: https://doi.org/10.30878/ces.v27n1a3.
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Ciencias sociales
Citas
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Arana, R. y Caicedo, G. (2013). La reputación gubernamental. Una aproximación pragmática a su análisis. Saarbrücken: Editorial Académica.
Bannister, F., Remenyi, D. y Batista, L. (2003). Potentialities of customer relationship management in the building of government reputation. In F. Bannister & D. Remenyi (Eds.), Proceedings of the Third European Conference on e-Government (pp. 1-11). Dublin: ECEG.
Beuren, I., & Almeida-Santos, P. (2013). Relationship between government transparency and reputation. Globalization, Competitiviness and Governabilitu Journal, 7(3), 89-102.
Bussy, N., & Kelly, L. (2010). Stakeholders, politics and power towards an understanding of stakeholder identification and salience in government. Journal of Communication Management, 14(49), 289-305.
Cahill, M., Batista, L. y Kawalek, P. (2004). The recovery of government reputation: Exploring two dimensions of strategy. AMCIS 2004 Proceedings. Retrieved from http://aisel.aisnet.org/amcis2004/133
Canel, M. y García, A. (2013). Communicating trusting governments, Analysis of trust as an intangible asset of the Spanish central government. Zer, 18(34), pp. 29–48.
Canel, M. (2014). Reflexiones sobre la reputación ideal de la administración, en M. Herrero et al. (Eds.), Escribir en las almas. Estudios en honor de Rafael Alvira (pp. 69-88). Pamplona: Eunsa.
Canel, M. (2017). La investigación sobre los bienes intangibles en la administración pública, en M. Canel, P. Piqueiras y G. Ortega (Eds.), La comunicación de la administración pública: conceptos y casos prácticos de bienes intangibles (pp. 11-28). Madrid: Instituto Nacional de Administración Pública.
Colmar-Brunton. (2014). Local Government Reputation Index, Waitomo Distric Council Public Boost. Nueva Zelanda: Colmar Brunton.
Consulta Mitofsky. (2016). Enrique Peña Nieto a 15 Trimestres de Gobierno. Consulta Mitofsky. Consultado el 16 de noviembre de 2016. Disponible en file:///Users/joanna/Downloads/201608_NA_EVGOB_TRIM15.pdf
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Da Silva, R., & Batista, L. (2007). Boosting government reputation through CRM. International Journal of Public Sector Management, 20(7), 588-607.
Eisenegger, M., & Imhof, K. (2008). The True, the good and the beautiful: Reputation management in the media society. In A. Zerfass B. Ruler K. Sriramesh (Eds.), Public Relations Research. European and International Perspectives and Innovations (pp. 125-146).VS Verlag für Sozialwissenschaften: Wiesbaden.
Eisenegger, M. (2008). Reputation in Politics. In Kaid, L., & Holtz-Bacha, C. (Eds.), Encyclopedia of Political Communication (pp. 712-714). London: SAGE.
Fombrun, C. (1996). Reputation, realizing value from the corporate image. Massachusetts: Harvard Business School Press.
Fombrun, C., & Shanley, M. (1990). What´s a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2), 233-258.
Fombrun, C., & Van Riel, C. (2003). Fame&fortune: How successful companies build winning reputations. New Jersey: Prentice Hall.
Fullerton, J. y Holtzhausen, D. (2012). Americans’ attitudes toward South Africa: A study of country reputation and the 2010 FIFA World Cup. Place Branding and Public Diplomacy, 8(4), 269-283.
Gallardo, J. (2012). Administración estratégica, de la visión a la ejecución. México: Alfaomega.
GCN. (2014). Working with stakeholders. United Kingdom: Local Government Association.
King, B., & Whetten, D. (2008). Rethinking the relationship between reputation and legitimacy: A social actor conceptualization. Corporate reputation Review, 11(3), 192-207.
Kizil, C., & Atalan, A. (2015). Image and Reputation of Yalova City: A study on Yalova University Students. Emerging Market Journal, 5(2).
LGA. (2008). The reputation of local government, literature review to support “my council campaign”. United Kingdom: Local Government Association.
LGA. (2013). New reputation guide. United Kingdom: Local Government Association. Retrieved from http://reputation.lga.gov.uk/lga/core/page.do?pageId=11430566
LGNZ. (2015). Building a stronger local government for New Zealand. A survey of New Zealanders’perception of local government. New Zeland: Local Government Association. Retrieved from http://www.lgnz.co.nz/assets/In-background/LGNZ-2015-Survey-Report-FINAL2.pdf
Loo, T., & Davies, G. (2006). Branding China: The ultimate challenge in reputation management? Corporate Reputation Review, 9(3), 198-210.
Luoma-aho, V. (2007). Neutral reputation and public sector organization. Corporate Reputation Revien, 10(2), 124-143.
Luoma-aho, V. (2008). Sector reputation and public organizations. International Journal of Public Sector Management, 21(5), 446-467.
Luoma-aho, V. (2011). Do expectations shape public sector reputation? In A. Arild Wæraas, H. Byrkjeflot, & S. I. Angell (Eds.), Substans og Framtreden. Omdommehåndtering i offentlig sektor. Universitetsforslaget: Oslo. Retrieved from https://www.academia.edu/954150/Do_expectations_shape_public_sector_reputation?auto=download.
Luoma-aho, V., & Makikangas, E. (2014). Do public sector mergers (re)shape reputation? International Journal of Public Sector Management, 27 (1), 39-52.
Luoma-aho, V., & Canel, M. (2016). Public sector reputation. In C. Carroll (Ed.), The Sage Encyclopedia of Corporate Reputation (pp. 597-600). Sage Publications. Thousand Oaks, CA.
Mercado, E. (1991). Técnicas para la toma de decisiones. México: Noriega Editores.
Morales, G. (2010). Evaluación del desempeño gubernamental y cultura organizacional: Reflexiones desde la Nueva Gestión Pública y la sociología de las organizaciones. Revista de Administración Pública, 45(1), pp. 37-52.
Pacheco, J. y Contreras, E. (2008). Manual metodológico para evaluación multicriterio para programas y proyectos. Santiago de Chile: ILPES-CEPAL.
Passow, T., Fehlmann, R., & Grahlow, H. (2005). Country Reputation-From Measurement to Management: The Case of Liechtenstein. Corporate Reputation Review, 7(4), 309-328.
Pfetsche, B. (2008). Government Communication. In L. Kaid & C. Holtz-Bacha (Eds.), Encyclopedia of Political Communication (pp. 279-280). London: SAGE.
Quintero, C., & Pérez, D. (2014). The Mexican Reputation, a strategy to improve the stereotype Mexico shares with its U.S. Diaspora. USA: Harvard University. Retrieved from http://ash.harvard.edu/files/ash/files/mexican-reputation.pdf
Reputation Institute. (2016a). Most reputable countries in 2016. New York: Reputation Institute.
Reputation Institute. (2017). Most reputable cities in 2016. New York: Reputation Institute.
Romenti, S. (2010). Reputation and stakeholder’s engagement: An Italian case study. Journal of Communication Management, 14(4), 306-318.
Sánchez, E. (2004). Comunicación y democracia. México: Instituto Federal Electoral.
Saaty, T. (2008). Decision making with the analytic hierarchy process. International Journal of Services Science, 1(1), 83-98.
Shultz, K. (1995). The politics of the political business cycle. British Journal of Political Science, 25(1), 79-99.
Transparencia Mexicana y Consulta Mitofsky. (2004). Índice mexicano de reputación empresarial. Disponible en http://gda.itesm.mx/images/archivos/Mitofskiresumen.pdf
WVS. (2012). World Values Survey México 2012. Disponible en http://www.worldvaluessurvey.org/WVSDocumentationWV6.jsp
WVS. (2015). World Value Survey 2010-2014. Disponible en http://www.worldvaluessurvey.org/WVSDocumentationWV6.jsp
Yang, S., Lee, J., & Wrigley, B. (2008). Country reputation in multidimensions: Predictors, effects and communication channels. Journal of Public Relations Research, 20(4), 421-440.
Arana, R. y Caicedo, G. (2013). La reputación gubernamental. Una aproximación pragmática a su análisis. Saarbrücken: Editorial Académica.
Bannister, F., Remenyi, D. y Batista, L. (2003). Potentialities of customer relationship management in the building of government reputation. In F. Bannister & D. Remenyi (Eds.), Proceedings of the Third European Conference on e-Government (pp. 1-11). Dublin: ECEG.
Beuren, I., & Almeida-Santos, P. (2013). Relationship between government transparency and reputation. Globalization, Competitiviness and Governabilitu Journal, 7(3), 89-102.
Bussy, N., & Kelly, L. (2010). Stakeholders, politics and power towards an understanding of stakeholder identification and salience in government. Journal of Communication Management, 14(49), 289-305.
Cahill, M., Batista, L. y Kawalek, P. (2004). The recovery of government reputation: Exploring two dimensions of strategy. AMCIS 2004 Proceedings. Retrieved from http://aisel.aisnet.org/amcis2004/133
Canel, M. y García, A. (2013). Communicating trusting governments, Analysis of trust as an intangible asset of the Spanish central government. Zer, 18(34), pp. 29–48.
Canel, M. (2014). Reflexiones sobre la reputación ideal de la administración, en M. Herrero et al. (Eds.), Escribir en las almas. Estudios en honor de Rafael Alvira (pp. 69-88). Pamplona: Eunsa.
Canel, M. (2017). La investigación sobre los bienes intangibles en la administración pública, en M. Canel, P. Piqueiras y G. Ortega (Eds.), La comunicación de la administración pública: conceptos y casos prácticos de bienes intangibles (pp. 11-28). Madrid: Instituto Nacional de Administración Pública.
Colmar-Brunton. (2014). Local Government Reputation Index, Waitomo Distric Council Public Boost. Nueva Zelanda: Colmar Brunton.
Consulta Mitofsky. (2016). Enrique Peña Nieto a 15 Trimestres de Gobierno. Consulta Mitofsky. Consultado el 16 de noviembre de 2016. Disponible en file:///Users/joanna/Downloads/201608_NA_EVGOB_TRIM15.pdf
Dalton, R., & Wattenberg, M. (1993). The not so simple act of voting. In A. Finifter (Ed.) Political Science. The State of the Discipline II (pp. 193-218). Washington: American Political Science Association.
Da Silva, R., & Batista, L. (2007). Boosting government reputation through CRM. International Journal of Public Sector Management, 20(7), 588-607.
Eisenegger, M., & Imhof, K. (2008). The True, the good and the beautiful: Reputation management in the media society. In A. Zerfass B. Ruler K. Sriramesh (Eds.), Public Relations Research. European and International Perspectives and Innovations (pp. 125-146).VS Verlag für Sozialwissenschaften: Wiesbaden.
Eisenegger, M. (2008). Reputation in Politics. In Kaid, L., & Holtz-Bacha, C. (Eds.), Encyclopedia of Political Communication (pp. 712-714). London: SAGE.
Fombrun, C. (1996). Reputation, realizing value from the corporate image. Massachusetts: Harvard Business School Press.
Fombrun, C., & Shanley, M. (1990). What´s a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2), 233-258.
Fombrun, C., & Van Riel, C. (2003). Fame&fortune: How successful companies build winning reputations. New Jersey: Prentice Hall.
Fullerton, J. y Holtzhausen, D. (2012). Americans’ attitudes toward South Africa: A study of country reputation and the 2010 FIFA World Cup. Place Branding and Public Diplomacy, 8(4), 269-283.
Gallardo, J. (2012). Administración estratégica, de la visión a la ejecución. México: Alfaomega.
GCN. (2014). Working with stakeholders. United Kingdom: Local Government Association.
King, B., & Whetten, D. (2008). Rethinking the relationship between reputation and legitimacy: A social actor conceptualization. Corporate reputation Review, 11(3), 192-207.
Kizil, C., & Atalan, A. (2015). Image and Reputation of Yalova City: A study on Yalova University Students. Emerging Market Journal, 5(2).
LGA. (2008). The reputation of local government, literature review to support “my council campaign”. United Kingdom: Local Government Association.
LGA. (2013). New reputation guide. United Kingdom: Local Government Association. Retrieved from http://reputation.lga.gov.uk/lga/core/page.do?pageId=11430566
LGNZ. (2015). Building a stronger local government for New Zealand. A survey of New Zealanders’perception of local government. New Zeland: Local Government Association. Retrieved from http://www.lgnz.co.nz/assets/In-background/LGNZ-2015-Survey-Report-FINAL2.pdf
Loo, T., & Davies, G. (2006). Branding China: The ultimate challenge in reputation management? Corporate Reputation Review, 9(3), 198-210.
Luoma-aho, V. (2007). Neutral reputation and public sector organization. Corporate Reputation Revien, 10(2), 124-143.
Luoma-aho, V. (2008). Sector reputation and public organizations. International Journal of Public Sector Management, 21(5), 446-467.
Luoma-aho, V. (2011). Do expectations shape public sector reputation? In A. Arild Wæraas, H. Byrkjeflot, & S. I. Angell (Eds.), Substans og Framtreden. Omdommehåndtering i offentlig sektor. Universitetsforslaget: Oslo. Retrieved from https://www.academia.edu/954150/Do_expectations_shape_public_sector_reputation?auto=download.
Luoma-aho, V., & Makikangas, E. (2014). Do public sector mergers (re)shape reputation? International Journal of Public Sector Management, 27 (1), 39-52.
Luoma-aho, V., & Canel, M. (2016). Public sector reputation. In C. Carroll (Ed.), The Sage Encyclopedia of Corporate Reputation (pp. 597-600). Sage Publications. Thousand Oaks, CA.
Mercado, E. (1991). Técnicas para la toma de decisiones. México: Noriega Editores.
Morales, G. (2010). Evaluación del desempeño gubernamental y cultura organizacional: Reflexiones desde la Nueva Gestión Pública y la sociología de las organizaciones. Revista de Administración Pública, 45(1), pp. 37-52.
Pacheco, J. y Contreras, E. (2008). Manual metodológico para evaluación multicriterio para programas y proyectos. Santiago de Chile: ILPES-CEPAL.
Passow, T., Fehlmann, R., & Grahlow, H. (2005). Country Reputation-From Measurement to Management: The Case of Liechtenstein. Corporate Reputation Review, 7(4), 309-328.
Pfetsche, B. (2008). Government Communication. In L. Kaid & C. Holtz-Bacha (Eds.), Encyclopedia of Political Communication (pp. 279-280). London: SAGE.
Quintero, C., & Pérez, D. (2014). The Mexican Reputation, a strategy to improve the stereotype Mexico shares with its U.S. Diaspora. USA: Harvard University. Retrieved from http://ash.harvard.edu/files/ash/files/mexican-reputation.pdf
Reputation Institute. (2016a). Most reputable countries in 2016. New York: Reputation Institute.
Reputation Institute. (2017). Most reputable cities in 2016. New York: Reputation Institute.
Romenti, S. (2010). Reputation and stakeholder’s engagement: An Italian case study. Journal of Communication Management, 14(4), 306-318.
Sánchez, E. (2004). Comunicación y democracia. México: Instituto Federal Electoral.
Saaty, T. (2008). Decision making with the analytic hierarchy process. International Journal of Services Science, 1(1), 83-98.
Shultz, K. (1995). The politics of the political business cycle. British Journal of Political Science, 25(1), 79-99.
Transparencia Mexicana y Consulta Mitofsky. (2004). Índice mexicano de reputación empresarial. Disponible en http://gda.itesm.mx/images/archivos/Mitofskiresumen.pdf
WVS. (2012). World Values Survey México 2012. Disponible en http://www.worldvaluessurvey.org/WVSDocumentationWV6.jsp
WVS. (2015). World Value Survey 2010-2014. Disponible en http://www.worldvaluessurvey.org/WVSDocumentationWV6.jsp
Yang, S., Lee, J., & Wrigley, B. (2008). Country reputation in multidimensions: Predictors, effects and communication channels. Journal of Public Relations Research, 20(4), 421-440.