Organic Food Labeling and Consumer Perception: Empirical Evidence Etiquetado de alimentos ecológicos y percepción del consumidor: evidencia empírica

Main Article Content

Felipe Ruiz http://orcid.org/0009-0008-4416-7634
Guberney Muñetón Santa http://orcid.org/0000-0002-5194-1914
Marisol Valencia Cárdenas http://orcid.org/0000-0003-3135-3012
Jorge Anibal Restrepo Morales http://orcid.org/0000-0001-9764-6622

Resumen

An impact analysis of consumer perceptions of organic food is proposed, using a quasi-experimental design in a Colombian region, where participants tasted four foods, with two types of labels: organic and conventional. A structural equation model was used to analyze the data, showing that organic labeling promotes healthier food perceptions, but not with better taste, verifying the halo effect by labeling organic products that are in fact conventional, for the following foods: brownie, oatmeal, natural yogurt and cookies, finding that even though all products were conventional, consumers assigned higher ratings to those with organic labels; especially for oatmeal, and crackers, also, brownie but not natural yogurt.

Article Details

Como citar
RUIZ, Felipe et al. Organic Food Labeling and Consumer Perception: Empirical Evidence. CIENCIA ergo-sum, [S.l.], v. 32, ago. 2024. ISSN 2395-8782. Disponible en: <https://cienciaergosum.uaemex.mx/article/view/21615>. Fecha de acceso: 25 jun. 2025 doi: https://doi.org/10.30878/ces.v32n0a4.
Sección
Ciencias sociales

Citas

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