LEYVA LÓPEZ, Juan Carlos; 						REYNA GUTIÉRREZ, Omar Alejandro.
 Smart strategies for more personalized marketing.
<strong>CIENCIA ergo-sum</strong>, [S.l.], v. 33, july 2026.
ISSN 2395-8782.
Available at: &lt;<a href="https://cienciaergosum.uaemex.mx/article/view/26182" target="_new">https://cienciaergosum.uaemex.mx/article/view/26182</a>&gt;. Date accessed: 20 oct. 2026.
doi: <a href="https://doi.org/10.30878/ces.v33n0a67">https://doi.org/10.30878/ces.v33n0a67</a>.